In August 2008, when www.condomcondom.org launched by the BBC World Service Trust as part of its Condom Normalization mass media campaign, it was primarily to showcase the campaign and enable people to download the ‘Condom a Cappella’ ringtone. Since then, the Trust’s work on HIV and AIDS has increased substantially. So it was time to re look at www.condomcondom.org in the context of showcasing all the work being done to promote ‘safer sex’. The site needed a revamp to widen its scope, make it more interactive, and bring it up to date.
