Content First
It is always better, if not essential to have content gathered first. Good design is all about making color, layout and typeface choices that honor the content and overall goal. Designers need to know what they are working with before they can begin. It’d be like picking out spices and making a sauce for dinner before you know what you are cooking. BBQ carrot cake, gross. Also, this is the most effective preventive measure you can take in making sure you are fully fueled for the creative journey, however long it may be.
