Custom Design vs Template

We keep hearing the pros and cons of each often. Here, we attempt to simplify the concepts and the benefits associated with each.

For some, templates seem like the most convenient and economical answer, especially when launching a website for a new business. In the last few years, designers have created templates that are more appealing and more functional. Templates seem to be a quick fix when you need an event site, module or a small company site. They are so affordable. Using a pre-determined design takes away the pain of describing the needs to a designer. There is something visually available as a base to begin with. A major drawback in the case of templates is the exclusivity issue - you’re not the only website using that design. The same “smiling, energetic, enthusiastic businesspeople giving the high-five” can be seen in a bunch of business websites, and who knows, in your rival’s too!

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